Advertising sign



Feb. 17,1925 1,526,707

s. N. JEFFERSON ADVERTISING S IGN Filed March 31 1924 gwvewtoz PatentedFeb. 17, 1925.

UNITED. STATES PATENT OFFICE.

BERTRAM N. JEFFERSON, OF LOS ANGELES, CALIFORNIA, ASSIGNOR TO LICHTEN-BERGER-FERGUSON GO., 0]? LOS ANGELES, CALIFORNIA, A CORPORATION OF CALI-FORNIA.

ADVERTISING SIGN. 2

Application filed March 31, 1924. Serial No. 703,275.

To all whom it may concern:

Be it known that I, BERTRAM N. JEFFER- soN, a citizen of the UnitedStates, residing at Los Angeles.;in the county of Los Angeles, State ofCalifornia, have invented a new and useful Advertising Sign, of whichthe following is a specification.

This invention relates to advertising signs, and refers particularly toan advertising sign adapted to point out the location of a store sellingav certain class of goods.

An object of this invention is to provide a sign which will directattention to a store or repair shop, and which will indicate the natureof such store or repair shop even where a party is unable to read thecharacters or letters upon the sign.

Another object of the present invention is to provide an advertisingsign of novel formation and construction which may be produced at arelatively low cost.

Various other objects and advantages of the present invention will beapparent from the following description of an advertising sign embodyingthe invention, for which purpose reference is made to the accompanyingdrawings, which illustrate one form or example of such an advertisingsign.

In the drawings:

Figure 1 is an elevation of an advertising sign.

Fig. 2 is a similar elevation, partially in vertical section. 1

Fig. 3 is a horizontal section on the line 3-3 of Figure 2.

Fig. 4 is a vertical section on the line 14 of Figure 1; and

Fig. 5 is an elevation at right angles to Figure 2 and mainly invertical section.

Referring to the drawings, the advertising sign there illustratedcomprises a body or casing 2, made up of two similar side plates 8formed in the requisite shape to portray the character of a repair shopor goods repaired Or sold therem, in the case generally resembling aboot havlng a shoe portion 4 and leg portion 5. The side plates 3 of thebody are preferably formed of a material such as galvanized iron or tinand are connected together by plates 6 following the marginal edge ofthe plates 3 and riveted or bolted thereto, as indicated by rivets orbolts 7 Each of the side plates 3 of the body are provided withrectangular openings 8 aligning one with the other and preferablydisposed in the leg portion 5 of the plates, when the body is formed toportray a boot, as in the sign illustrated. Such openings 8 are coveredby outwardly arched, transparent members 9, preferably of glass; thecurvature of such members 9 being such that, if continued, the memberswould be joined together to form an upright cylindrical transparentbody. The members 9 are preferably held to the plates 3 of the lgofiy byretaining strips 10, riveted to the 11 indicates a bracket secured tothe body 2 and extending inwardly to the center of the body at a pointjust above the top of the transparent members 10, which bracket suspendsa hollow cylinder 12 which is positioned behind the transparent members9 and closely adjacent thereto, said cylinder 12 being preferably of amaterial such as parchment paper and having helically curving strips 13of different colors. Below the cylinder 12 a motor 1 1 is supported bythe body 2 and is connected as indicated at 15 to the cylinder 12, sothat in operation the cylinder 12 may be slowly rotated by the motortovary the lighting effect produced on the transparent member 9.

The electric bulbs 16 and 17 are supported by the body 2 in position tothrow light down or up inside the cylinder 12 so that such light may betransmitted through the vari-colored parchment lining thereof or throughthe transparent member 9 of the sign; one of such members, 16, beingshown above the cylinder and the other, 17 below. Characters 18 may bepainted upon the members 9 if desired.

19 indicates transparent letters in the boot section 4 of the body,which may be illuminated by the lower bulb 17. The sign in use may besupported by any suitable means, such as a hook 20.

In operation, the sign is intended to be attached to the front of astore or repair shop, with the opposed sides 3 of the body 2 posltionedto be viewed in opposite directions along the street. The bulbs 16 and17 are burned continually and the cylinder 12 is continually rotated bythe motor 14:. In this manner attention of the passers-by is directed tothe sign, the light emitted from the outwardly arched members 9 alsoilluminating the side plates 3 of the sign so that the general form ofthe sign portrays to the% passer-by the character of the store or repairshop at the sign.

iVhile the advertising sign herein described is Well suited for thepurposes of this invention, it is not intended to limit the invention todetails of construction or arrangement of parts, but the invention is ofthe scope set forth in the appended claims.

I claim: a I j I 1. A sign adaptedto be placed in front oi? a store orrepair shop to indicate the character of goods sold or repaired therein,such sign comprising, in combination, a body formed to portray suchgoods and having openings on opposed sides, outwardly arched transparentmembers closing the openings, a vari-colored cylinder mounted Within thebody and behind the transparent members, means for projecting lightthrough the cylinder and transparent members, and means for slowlyrotating the cylinder.

2 An advertising sign comprising, in 'ombination, a body formed toportray an object and having rectangular openings in opposed sides ofthe object, transparent members outwardly arched and covering theopenings, a vari-colored cylinder mounted Within the body and behind thetransparent members, means for projecting light through such members,and means for rotating the cylinder.

3. An advertising sign comprising a combination of a casing formed toportray an object, openings in such casing, outwardly arched transparentmembers (losing the openings, a cylinder mounted 'vithin the casing torotate behind such members, means for projecting light through saidcylinder and members, and means For slowly rotating the cylinder.

Signed at Los Angeles California. this 24th day of March, 1924. V

BERTRAM N. JEFFERSON.

